Dr. Mitch Owen posed an important question about the culture of Web 2.0 social networks. Excerpted from his blog Lead 2020 Blog: Visions on Leading , posted October 13, 2007:
"For clarity sake, my question is not intended to negate the many wonderful Web 2.0 positives. Web 2.0 technologies are enhancing productivity and enabling more collaboration than ever before, but at this time I do not see them creating high trust-performing social networks. And while these low trust social networks are an improvement to no social networks, they have much less potential than if one can discover how to build high trust within Web 2.0 social networks. Here is another question for you..
Think of a significant transformational change you observed in yourself or a close friend where someone influenced you to change. The key word is transformation.. a new way of living or working completely. Now, what level of trust did you have in this individual? Can you build this level of trust using Web 2.0 technologies? How?"
Anne Adrian of Anne's Spot blog offered an excellent first hand account in response to Mitch Owen's questions.
"Additionally, Web 2.0 can be used to maintain and build upon existing professional relationships. Let me give a personal example.
I see some of my colleagues from other states only 1 or 2 times a year. Social networking, blogging, commenting, Twittering, and instant messaging (and Facebook, to a much lesser degree) helped build upon the acquaintance of our relationships into a higher level of professional respect.
Now, when we see each other at conferences "we start in the middle of conversations." The respect and understanding of philosophies were not created through the face-to-face time, but rather through (online) casual and informal conversations and through blogging.
Without social networking--particularly, blogging and presence technologies--this would not have happened. On a few occasions, confidential remarks have been made in IM or email--mirroring how we communicate with our local trusted professional friends. Are any of these online friends my "Top 8" closest professional friends? Not yet, but I will not discount that from every happening."